Here & Now Marketing
As the Chief Creative Officer at Here & Now, I have taken on the responsibility of supervising the comprehensive marketing strategy for our product. This encompasses managing the Kickstarter campaign, curating engaging social media content, and optimizing landing pages to generate interest and foster active involvement with our brand. With a vision to position Here & Now as the forefront of social media evolution, my objective is to cultivate a vibrant community that embraces the essence of living in the present moment and celebrates the joy of here and now.
Kickstarter
I spearheaded the creation of a captivating Kickstarter campaign that artfully communicated the detrimental effects of social media on society while positioning Here & Now as the transformative solution. Through meticulous storyboarding, art direction, editing, and animation, I crafted every aspect of the project. With a keen focus on delivering a compelling narrative, I showcased how Here & Now offers a refreshing departure from the pitfalls of traditional social media platforms, emphasizing the importance of living in the present moment.
Social media campaigns
As part of my role in introducing our new social media platform to the market, I developed a series of ad campaigns to raise awareness and generate interest. One of the campaigns I created was called "You're Invited," which aims to inspire viewers to join our platform and experience the benefits of genuine, meaningful connections. The campaign's message is simple yet powerful: We invite you to step away from the endless scrolling and instead engage with the world around you.
Landing page
We wanted to provide users with a comprehensive overview of our platform's features and mission, so we created a dedicated landing page for this purpose. By visiting this page, users can learn more about what sets us apart from other social media platforms and how we can help them connect with others in a more meaningful way. Our landing page serves as a one-stop shop for users who are interested in learning more about what we have to offer. Whether you're looking to make new friends, explore new interests, or simply connect with others in a more authentic way, we believe that our platform is the place for you.
